Urban Leaf is a houseplant store based out of a refurbished warehouse in Portland, OR. They have a selection of tropical & household plants, accessories, and pots for all home decor styles.

Branding and website created for them give friendly, clean and chill vibes. The delivery of positioning, naming and branding, communicates and praises the positive influence of plants on places and people, in addition to promoting the interaction between contemporary lifestyle, design and nature.

Brand Strategy 
Brand Identity 
Pattern Design
Homepage Design

Plant Shop

URBAN LEAF